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Marketing and Business Development Courses & Resources Created Specifically for the Legal Industry

The Good2bSocial Academy delivers unparalleled learning experiences for lawyers, marketers and business development professionals. Achieve your learning ambitions and realize your full potential with access to on-demand and live courses, webinars, podcast episodes and eBooks. The Academy is the legal community’s one-stop shop for professional development. Develop your skills and advance your professional career.


Coaching is a very complicated pursuit. Yes, it involves listening, in depth focus, empathy and a strong desire to help but that is just the beginning. Surrounding those important skills and intentions is a comprehensive understanding of people—how they grow, how they relate, how their different experiences impact who they are, how they feel, what they want and more.
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With a focus on career-ready learning, and delivered through a blend of on-demand lectures and live office hours, this course will teach you how to execute digital marketing strategies that drive your law firm to succeed. Learn SEO techniques, social media marketing, Google Ads, content marketing, analytics and more.
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This course offers an excellent opportunity to learn the techniques firsthand that drive success at law firms, as well as a chance to practice newfound skills directly with Karen B. Kahn, an instructor whose insight has allowed business development coaches to overcome challenges and build opportunities time and time again.
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Learn legal blogging from the person and the company that made it what it is today—and has helped a number of lawyers change their careers, and their lives. Taught by Kevin O’Keefe of LexBlog, the leading provider of digital publishing solutions to lawyers and law firms, our Blogging for Lawyers course teaches attorneys everything they need to know about starting and running an effective law blog.
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