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Over the past decade, Good2bSocial has been at the forefront of digital technology and how it applies to the business of law. We provide valuable insight to marketing, business development and communications professionals at law firms as well as lawyers to help them reach and engage with their clients and prospects.

Our mission at Good2bSocial is to help the legal community gain a better understanding of the ways digital technology can be applied to help law firms and other organizations in the legal industry meet their business objectives.

We are pleased to announce the launch of the Good2bSocial Academy. The Academy will offer a variety of courses, webinars, podcasts, certifications and other useful educational resources. We invite marketing, business development and communications professionals at law firms as well as lawyers who want to expand their knowledge of digital marketing and business development practices in order to grow their careers and practices.

Topics will include digital marketing, online advertising, organic and paid social media, marketing automation, measurement and analytics, writing for digital and social media, business development coaching, account-based marketing and many more. The Good2BSocial Academy will rely on a state-of-the-art online learning platform that allows anyone, anywhere to access our on-demand courses, learn best practices and trends and gain certifications.

The Good2bSocial Academy course offerings will include video lectures using real world examples, topical presentations and reading and written assignments that enrich the learning experience.

Questions or concerns? Email

Why learn with Good2bSocial Academy?

Courses taught by industry experts
Our instructors have actual real world, applicable experience and will discuss lessons they have learned and share best practices.
Learn at your own pace
Students can register and take the courses at their own pace, allowing for maximum flexibility. All students will need is an internet connection.
Learn from anywhere
Learners have access to the instructional content from anywhere, across any device. Our courses are not restricted to a single platform.
Stay on top of new trends
Students can stay abreast of new marketing and business development trends including: account-based marketing (ABM), programmatic advertising, marketing automation and demand generation. 
Advance your career
Invest in yourself, your firm and your career by learning important marketing and business development skills. Earn certifications and add them to your resume and your LinkedIn profile.

Interactive learning
Many courses include interactive features such as homework assignments, quizzes and opportunities to get direct feedback from course instructors.

To access our video library of on-demand webinars, you must create an account.


Our Digital Marketing Certification Course for Law Firms is the only course on the market that is specifically designed for marketing professionals at law firms. It is a challenging course that prepares legal marketers and lawyers with everything they need to know about succeeding with digital marketing. The course is taught by Guy Alvarez, a former practicing lawyer and founder and CEO of Good2bSocial.
View Course

Do you want to help your lawyers reach their full business development potential? We’ve partnered with business development coach and psychologist, Karen Kahn, to offer a 4 course program leading to a certification in Law Firm Business Development Coaching.
View Course

Video Library