How to Sell to Law Firms
Selling to law firms is notoriously challenging. Finding the right decision maker in a law firm can be tough, and the sales cycle is long. So what’s the secret?
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How to Sell to Law Firms
Selling to law firms is notoriously challenging. Finding the right decision maker in a law firm can be tough, and the sales cycle is long. So what’s the secret?
Account-Based Marketing (ABM) for Law Firms
Account-based marketing (ABM) is becoming an increasingly important business strategy for B2B companies and professional services firms.
Crafting a Campaign-Driven Marketing Strategy for Your Law Firm
A marketing campaign can be defined simply as a collection of activities, from sending emails to sharing blog posts on social media, that are aimed at a specific target.
SEO Lesson Learned from the Covid-19 Pandemic
The pandemic has had such an impact on website traffic and as people are spending more time online, law firms and companies realize the importance of SEO.
How Lawyers Can Use Social Media to Build Their Brand & Grow Their Practice
In today’s digital landscape, brand identity is strongly linked to your social media presence.
Law Firm Microsites
Like many marketing questions, there is no single answer as to whether microsites make sense.
What is Marketing Automation and How Can it Benefit Your Firm?
Marketing automation refers to a collective software that exists with the goal of automating marketing actions.
Behind the Scenes of the 2020 Social Law Firm Index
The Social Law Firm Index is Good2bSocial’s annual report of how the top 200 law firms (as ranked by The American Lawyer) are using social media and marketing.
Best Practices for Client Alerts
While client alerts are a common marketing and business development tactic employed by law firms, it is not entirely clear how to make client alerts an effective tool.
SEO Basics in an Hour
In this webinar we look at a few of the basic cornerstones of building and executing an SEO (search engine optimization) strategy.
How to Tie Partner Compensation to Business Development in Law Firms
The legal industry has undergone massive disruption due to economic conditions, increased competition, changing client attitudes, and technological advances.
How Lawyers Can Refresh Their Business Development Plans For 2021
Business development is not a set it and forget it exercise. Lawyers need to regularly revisit their plans and strategy to monitor progress against milestones.
Legal Marketing in the Age of Uncertainty
We are living in extraordinary times. The Coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people.