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Accelerate Your Professional Career

Marketing and Business Development Courses & Resources Created Specifically for the Legal Industry

The Good2bSocial Academy delivers unparalleled learning experiences for lawyers, marketers and business development professionals. Achieve your learning ambitions and realize your full potential with access to on-demand and live courses, webinars, podcast episodes and eBooks. The Academy is the legal community’s one-stop shop for professional development. Develop your skills and advance your professional career.

Learn in-demand skills
Courses taught by industry experts
Learn at your own pace


With a focus on career-ready learning, and delivered through a blend of on-demand lectures and live office hours, this course will teach you how to execute digital marketing strategies that drive your law firm to succeed. Learn SEO techniques, social media marketing, Google Ads, content marketing, analytics and more.
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This course offers an excellent opportunity to learn the techniques firsthand that drive success at law firms, as well as a chance to practice newfound skills directly with Karen B. Kahn, an instructor whose insight has allowed business development coaches to overcome challenges and build opportunities time and time again.
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Learn legal blogging from the person and the company that made it what it is today—and has helped a number of lawyers change their careers, and their lives. Taught by Kevin O’Keefe of LexBlog, the leading provider of digital publishing solutions to lawyers and law firms, our Blogging for Lawyers course teaches attorneys everything they need to know about starting and running an effective law blog.
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What Our Clients are Saying

The digital marketing certification class is worth it! The sessions are reinforced by weekly homework assignments (articles, videos, podcasts). I found the information valuable, timely, and useful for my daily responsibilities.

- Brandy Dietz, Waters Kraus & Paul
Karen completely flipped the way I view business development for lawyers. She taught me real-world skills that were immediately applicable to my day-to-day responsibilities. Not only has she reinvigorated my desire to help attorneys, but she has helped me motivate them as well.

- Tracy Tabb, Brown & James
Guy’s sessions were clear, concise and he was always available to answer questions throughout the course – and thereafter...

- Holly Maxwell, Squire Patton Boggs
Guy’s informative, yet approachable, training on social media, SEO and Google Analytics helped our entire team better understand and then implement best practices for our site and mobile platforms.

- Leslie Gross, Saul Ewing Arnstein & Lehr LLP
Thank you again for an engaging and actionable course.

- Caitlin Whitehurst, Troutman Pepper

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